COMM 348: Intro to Public Relations and Advertising
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COMM 348: Intro to Public Relations and Advertising In-Person
Rarick Hall 222 (20 students)
Students are tasked with developing culturally sensitive advertisements / advertising campaigns using artificial intelligence ethically.
- Introduction to keyword and subject term development and utilizing them in database searching
- Locating industry data for companies and their competitors
- Overview of ethical uses of A/I and potential risks/downside.
- Using CoPilot A/I to develop additional search terms
- Developing appropriate prompts to generate ideas for campaigns
- Using CoPilot A/I to edit original documents
- Date:
- Friday, October 17, 2025
- Time:
- 11:30am - 12:30pm
- Time Zone:
- Central Time - US & Canada (change)
- Location:
- Instructor's Classroom
- Categories:
- Brian Library Instruction